Years ago, while working in the Hi-tech sector, I helped organize product launches where we attempted to 'out-do' the awe factor to move people into wow! Money, in those days, was never an issue. Product launches were seen as the time and place to grab market attention and run with it.
Working in the homeless sector, I sometimes forget that there is still lots of glitz and glitter out there. Still lots of shiny toys and sparkly effects to splatter against the public mindspace to create ripples of ooohs and awes and wow, isn't that amazing.
I can always count on my friend BA to send me something amazing. This video from a product launch in Berlin by Life is Good (LG) is one of those WOW! That's amazing!
I can't find the youtube link to embed so, I'm posting the link here.
This really is amazing! Thanks BA for inspiring my imagination. WOW!